Author Archives: Andy Pudmenzky

The benefits of joining an association

Benefits of joining SSAA – Self Storage Association of Australasia Updated from an article in 2008 I recently represented the design & marketing arm of Storman at one of the Self Storage Association of Australasia’s (SSAA’s) dinner meetings in Auckland, New Zealand. It was certainly one of the most interesting ones I’ve attended to date […]

Andy’s 2018 Wrap-Up

Andy Pudmensky

2018 was a great year for Storman and the local AU/NZ self storage industry; one filled with customer visits, SSAA functions, awards, the odd convention or two – and a swag of blogs to help you make the most your self storage management software and marketing. I’ve included links to various posts from 2018 below, […]

Quick Wins for Your Self Storage Marketing

storman marketing features

Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings

Photos from the 2018 Sunshine Coast SSAA Networking Dinner

ssaa-sunshine-coast dinner

I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event on the Sunshine Coast. It was a great evening, and offered a fantastic opportunity to catch up with everyone – some of whom I’d not seen in a good 7 or 8 years! I also got the opportunity to talk to a few new faces about Storman’s […]

Using Customer Journey Maps to Improve Experiences (Part 3)

Customer Journey maps

Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]

Disruption & Self Storage

Disruption can be characterised as innovative new businesses sweeping away old ways of doing things. The emergence of several new-wave providers in urban areas of East Coast Australia has created a peer-to-peer storage market which matches spare space in a room, home, backyard, office or garage to consumers over the net. Disruptors should not be […]

Photos from the 2017 Melbourne SSAA Networking Dinner

I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event & member Christmas party in Melbourne. It was a great evening, and offered a fantastic opportunity to catch up with everyone to close out the year and talk about some of Storman’s new modules such as the Unit Check web app, Online Move-Ins and Online Reservations. It was […]

Using Customer Journey Maps to Improve Experiences (Part 2)

Storman-Cloud

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]

Using Customer Journey Maps to Improve Experiences (Part 1)

Storman-Cloud

A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]

Top 5 things you should do (but typically don’t) to keep your self storage facility full

Most of the time, the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post actually comes from Thom – a client who suggested I tackle this one for him. So let’s dive right in and look at five ways to […]