News & Events
How can technology automate my Self Storage business?
- Posted by: Andy Pudmenzky
- Category: News & Blogs
Having worked in the self storage industry for almost a decade, I’ve visited many self storage facilities over the years. Sometimes, my visits are to train facility staff & managers on new tools available at their disposal, whereas other visits are to help a new owner make sense of the beast they’ve inherited (or purchased) from another owner. Regardless of the state of a business, I often find that many people aren’t using all of the software tools available to them… and if you aren’t using your current technology to the extent of its ability, you’re missing out! So let’s take a quick look at four great ways you can use software tools to help you automate your business…
1. Use automated electronic storage agreementsIf you’re a member of your local Self Storage Association (such as the SSAA, or the SSAUK), then why not take advantage of electronic storage agreements? Load these into your self storage management software (such as Storman), then generate & print one (for signing) whenever a new storer signs-up. The benefit: Less time, less mistakes & less wastage. No more issues trying to decipher a storer’s handwriting & no more wasted agreement pads!
2. Use automated ‘Rent Increase Rules’“All at once” annual rent increases cause customer churn. The alternative is to give your self storage management software a set of criteria and have it automatically increase the rent based on a different set of “case by case” factors – such as the length-of-stay and so on. Rent Increase Rules will then run automatically within the software every single day, looking for storers who meet your set criteria. When a match is found, the software will automatically implement the increase you’ve set, send a letter or email in advance, and so on… all of this automatically (although you can omit certain storers from the criteria if you need to). If you want to know more, I’ve written a separate blog for you on this topic! The benefit: Less time, less work, less customer churn & an increase in rental income.
3. Automatically schedule vacant units for cleaningThere’s nothing worse than showing a potential customer through that unit up the back that’s been vacant 9 months, only to find it full of spider webs and wasp’s nests! Simply configure Storman to automatically remind you to re-clean units that have been vacant for a certain period of time… easy!
4. Automate your goodbyeConfigure Storman to automatically fire off an email when a storer moves out (or delay it by a few days if you want). In your email…
- Thank the customer for their patronage & include a trackable refer-a-friend coupon code (check out my link eBook below to learn more about making coupon codes).
- Include links for the storer to ‘Like’ your business on Facebook, and to leave a review on Google (these reviews show up in search listings).
- Include a link to a move out survey (you can create free surveys using tools like surveymonkey.com). Ask questions like “What did we do well?”, “What could we do better next time?” and “How likely are you to recommend our self storage facility to a friend” (use a 0-10 number scale on this one; 10 is best). Any positive comments can potentially become testimonials for your website. Of course, we don’t want to be reminding bad storers to leave reviews – so you can elect to NOT send the goodbye email to those storers which you had to sell-up! Learn more about getting your customers to do the selling for you.
Free stuff! Looking for more ideas to help you automate your self storage business? Simply download my free eBook; “10 ways to Automate your Self Storage Business“.
Having designed his first website at the age of 13 (back in the days of 28.8kbit/s modems, mind you), Andy has developed a keen interest in web & audio / visual technologies since he was old enough to reach the keyboard. Andy has been with Storman since 2006 and is now our Marketing & Training Manager. Whether your question is about Storman, email marketing, blogs, websites or Google, Andy is always happy to assist.