One of the best ways to boost your Google ranking also happens to be one of the trickiest: getting other sites link to you. In a way, it’s tricky for a good reason… it’s hard to do, but it ensures genuine results from Google’s point of view. To further toughen this process, it’s not just any old website that can link to you – the more relevant, the better. For example, if you own a coffee shop and your brother’s car-mechanic business links to your website, it’s not going to do much good in Google’s eyes. In fact, it may even have a negative effect (although Google doesn’t release their indexing and ranking formula – for good reason – so I guess we’ll never really know).
However, if a bunch of people write good reviews on their blogs and provide inbound links to your site, it will then rank better in searches for “coffee shops” in a certain area. Each industry is different, too – coffee shops tend to go un-researched. If you’re driving around town and you feel like a coffee, you’ll probably stop at the first cafe you see and buy one. Self Storage is a little different. People tend to research it first and, according to the current SSAA Almanac, many are using the internet to do so.
So how can you stand out? We go back to our golden rule: getting others to link to you. And remember – it has to be relevant, as per the coffee shop example. Get your suppliers to link to you, get your customers to link to you (offer a discount for storage if you have to – a relevant link is worth so much more if you think about it) but make sure it’s relevant. Ask your customer to include a link somewhere on their site or in their blog along the lines of “We store at XYZ Self Storage in Sydney”. This provides relevancy, because the link-text contains both the business type (self storage) and the location (Sydney)… that’s +2 points right there!
So if we now use all of this new knowledge and come back to the original point of this article, which was informing you of our new-look websites, we come to a perfect example of what I’m talking about… linking to you.