Tag Archives: Free resource

Marketing Strategies for the Self Storage Industry [Slide deck]

I recently had the pleasure of presenting at the Self Storage Association of Australasia’s (SSAA’s) 2017 “Staff Retreat”, which was held at the Novotel Sydney Central. Following the conference welcome & introduction, I kicked off Day 1 with a session titled Marketing Strategies for the Self Storage Industry – where I took delegates through a […]

Introduction to Direct Debit & Recurring Billing in Self Storage [Slide deck]

During the SSAA (Self Storage Association of Australasia) 2017 Staff Retreat, I presented a session titled ‘Introduction to Direct Debit & Recurring Billing in Self Storage’, which looked at; Key benefits of Direct Debit to your business The benefits of direct debit for your storers How to on-board new customers with Direct Debit Moving current customers to […]

New Marketing Ideas for your Self Storage Facility [Slide deck]

Introduction The owner of a small self storage facility needs to wear many hats – more so than ever before, given we need to work harder to make our business stand out from the crowd. You have to chase payments, clean sheds, input customer data, respond to emails, follow-up leads (sales enquiries), process move ins / move outs, […]

9 New Ways to Engage Your Customers via SMS [Tipsheet]

As I mentioned last month, SMS is quickly becoming the next must-have tool in your arsenal for keeping in touch with your customers… but with communications going out to different customers, on different days, for different things – how can you get a handle on customer communications? Storman’s automation engine, called Daily Processing, knows exactly […]

Discounts Done Right: 5 Tips on How to Win the Price War [Whitepaper]

I’m often asked about discounting – particularly when I conduct StorMan training or attend a Sales conference, with clients keen to know how I would discount if I was running a marina or self storage facility. Given that this has been quite a hot topic of conversation over the years, I thought I would wade […]

8 ways to Build & Promote your Business for free [eBook]

Customers; both existing and potential, interact with us in a number of ways – online, on the phone and in-person. Each method has pro’s and con’s, but regardless – you have seconds to make a good impression… Online, the website needs to look good and load quickly… and that’s after they’ve found you online. If they […]

9 Quick & Easy Ways to Secure your Management Software [eBook]

Not a week goes by where I see a news story featuring another large corporation that’s had a data breach due to hackers. Many people think that it won’t happen to them – but when it comes to security, it’s important to think about that common analogy; a chain is only as strong as its […]

10 ways your Self Storage Management Software can automate your business [eBook]

Having worked in the self storage industry (more specifically, with self storage management software) for almost a decade, I’ve had the chance to visit many self storage facilities over the years. Sometimes, my visits are to train facility staff & managers on new tools available at their disposal, whereas other visits are to help a […]

Self Storage Checklists – Your key to running a schmick facility [Template]

Let’s start with this intro: “I love lists”. As an organised person, I’ll create lists (paired with reminders) for just about anything – from changing the batteries in all the remotes every 6 months, to grocery lists, lists of TV shows to watch and lists of what to pack when I go away on Storman […]

Yield & the Yield Breakeven Point [Template]

This week’s blog is going to focus on yield. The reason for this is that throughout last week’s training (both on- and off-line), yield was the most asked-about topic. This makes sense, as there are many people out there who are experiencing a “tightening of the market”. I use the phrase “tightening” rather than “death […]