2018 was a great year for Storman and the local AU/NZ self storage industry; one filled with customer visits, SSAA functions, awards, the odd convention or two – and a swag of blogs to help you make the most your self storage management software and marketing. I’ve included links to various posts from 2018 below, […]
Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings
I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event on the Sunshine Coast. It was a great evening, and offered a fantastic opportunity to catch up with everyone – some of whom I’d not seen in a good 7 or 8 years! I also got the opportunity to talk to a few new faces about Storman’s […]
Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]
I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event & member Christmas party in Melbourne. It was a great evening, and offered a fantastic opportunity to catch up with everyone to close out the year and talk about some of Storman’s new modules such as the Unit Check web app, Online Move-Ins and Online Reservations. It was […]
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]
A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]
Most of the time, the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post actually comes from Thom – a client who suggested I tackle this one for him. So let’s dive right in and look at five ways to […]
Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days. The […]
Your current and past storers provide a wealth of information to you as part of their storage journey with you. By analysing your current (and past) storers, you can learn a lot about your “average storer” and use this to make targeted decisions about marketing spend, facility improvements and if expanding, what mix of units […]
