Tag Archives: Sales

Using Customer Journey Maps to Improve Experiences (Part 3)

Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]

Using Customer Journey Maps to Improve Experiences (Part 2)

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]

Using Customer Journey Maps to Improve Experiences (Part 1)

A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]

Why Your Business Should Invest in Digital Real Estate

Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days.   The […]

How to Use Video to Promote Your Self Storage Business

If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It tends to work really well when you want to show off your facility or show users how […]

Social Media Can Work for Your Self Storage Business. Here’s How.

Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]

Think Outside the Box: 5 Ways to Create a Memorable Customer Experience in Self Storage

As someone who’s been in the self-storage industry for over a decade, I’ve seen vast improvements in the way self storage facilities present themselves. As facilities raise the bar in terms of their marketing and pricing, it’s time to think outside the box in order to stand out from the crowd. Let’s take a look… […]

New Marketing Ideas for your Self Storage Facility [Slide deck]

Introduction The owner of a small self storage facility needs to wear many hats – more so than ever before, given we need to work harder to make our business stand out from the crowd. You have to chase payments, clean sheds, input customer data, respond to emails, follow-up leads (sales enquiries), process move ins / move outs, […]

Why staff training really adds up

For many storage facility owners, staff training sits lower down on their list of priorities. To them, it seems like one big cost that doesn’t really add that much to their bottom line. But let’s look for a moment at some of the reasons why renters choose one self storage business over another in the first […]

Storman Move-Ins goes to pre-release

Storman Software is proud to announce Storman Move-Ins. This new add-on allows your storers to complete the electronic move-in ‘paperwork’ on your website, or at your self storage facility on an iPad or tablet. To find out more about our Storman Reservation & Move-In add-on, please visit our dedicated Storman Move-in page.   [vc_row][vc_column][vc_message message_box_color=”warning”]Storman are looking for five clients (in Australia & New Zealand) to […]