2018 was a great year for Storman and the local AU/NZ self storage industry; one filled with customer visits, SSAA functions, awards, the odd convention or two – and a swag of blogs to help you make the most your self storage management software and marketing. I’ve included links to various posts from 2018 below, […]
It’s always good to get out of the office and visit some of our wonderful self storage management software users – the team ‘at the coalface’ who do everything from sell boxes, to quote new customers, meet storers, run daily processes and reports for the owners. I recently got the chance to visit one such […]
With the Self Storage Association of Australasia (SSAA) Conference coming and going this year in Brisbane, we celebrated our strong, enduring relationship spanning several decades by being involved in the conference once again. Storman and the SSAA have always worked together on delivering great outcomes for the industry through innovation and collaboration. We also wanted […]
Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings for 2018; Marketers are investing more in video than ever before Over 49% of […]
Once again Storman had the privilege of being involved in this year’s Self Storage Association of Australia (SSAA) conference and what a conference it was! A big thank you goes out to all of the organisers. Storman wishes to heartily congratulate the SSAA winners and finalists for 2018. National Mini Storage (Newmarket, NZ) – Facility […]
I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event on the Sunshine Coast. It was a great evening, and offered a fantastic opportunity to catch up with everyone – some of whom I’d not seen in a good 7 or 8 years! I also got the opportunity to talk to a few new faces about Storman’s […]
Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]
Disruption can be characterised as innovative new businesses sweeping away old ways of doing things. The emergence of several new-wave providers in urban areas of East Coast Australia has created a peer-to-peer storage market which matches spare space in a room, home, backyard, office or garage to consumers over the net. Disruptors should not be […]
I recently attended the SSAA’s (Self Storage Association of Australasia’s) networking event & member Christmas party in Melbourne. It was a great evening, and offered a fantastic opportunity to catch up with everyone to close out the year and talk about some of Storman’s new modules such as the Unit Check web app, Online Move-Ins and Online Reservations. It was […]
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]
