Food For Thought – June 2017

A typical concern of self storage owners is the freehold property worth. While this used to encompass just its real assets (land, buildings, site improvements, fittings and fixtures, etc) and its notional leasehold or business value elements, it now also needs to include its “digital real estate”. This has been defined as website names, social […]

Storman Online Reservations & Move-Ins Now Available

Our new Online Reservations product lets you turn web traffic into foot traffic, by giving potential storers the power to commit to your facility through an online reservation – any time of the day or night. This easy-to-use, mobile-friendly tool can be branded in your colours and is integrated with your copy of Storman. You can also combine Online Reservations with […]

Marketing Strategies for the Self Storage Industry [Slide deck]

I recently had the pleasure of presenting at the Self Storage Association of Australasia’s (SSAA’s) 2017 “Staff Retreat”, which was held at the Novotel Sydney Central. Following the conference welcome & introduction, I kicked off Day 1 with a session titled Marketing Strategies for the Self Storage Industry – where I took delegates through a […]

Introduction to Direct Debit & Recurring Billing in Self Storage [Slide deck]

During the SSAA (Self Storage Association of Australasia) 2017 Staff Retreat, I presented a session titled ‘Introduction to Direct Debit & Recurring Billing in Self Storage’, which looked at; Key benefits of Direct Debit to your business The benefits of direct debit for your storers How to on-board new customers with Direct Debit Moving current customers to […]

How to Use Video to Promote Your Self Storage Business

Using video for self storage is a great way to market and promote your self storage facility If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It […]

Photos from the 2017 SSAA Networking Event – Auckland

Last Thursday brought together self storage association members and suppliers from the Auckland region for yet another wonderful night of networking at the Rydges Rooftop Terrace in Auckland CBD. Thanks to SSAA (Self Storage Association of Australasia) for putting together a great event. Both Jonathon Wildon, from Storman’s Auckland office, and I had a great […]

Social Media Can Work for Your Self Storage Business. Here’s How.

Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]

Think Outside the Box: 5 Ways to Create a Memorable Customer Experience in Self Storage

As someone who’s been in the self-storage industry for over a decade, I’ve seen vast improvements in the way self storage facilities present themselves. As facilities raise the bar in terms of their marketing and pricing, it’s time to think outside the box in order to stand out from the crowd. Let’s take a look… […]

Food for Thought: Going Concern and Leasehold Self Storage Values

A typical going concern self storage in Australia and New Zealand comprises the overall freehold property worth including its real assets (land, buildings, site improvements. infrastructure, fittings and fixtures) and its notional leasehold or “business” value element. In recent times the growing adoption of leasehold interests has occurred as operators and owners address the issues […]

5 Easy Ways to Build Business & Save Time with Storman

As we head into a new year, it’s always important to reflect on last year & see what worked well for your self storage facility, find out what could have been done better – and try a few new things for the year ahead. Let’s kick off with five easy ways to grow your self storage customer […]